Glasgow real estate agent is set to start showing homes on TikTok after research found Brits take an average of 25 seconds to decide whether or not a home is right for them when viewing online.
The Scots, however, take three seconds longer, making the decision an average of 28 seconds with a trimester of us saying that we would be make a judgment on a property within seconds of entering the house.
For this reason, tech-led real estate agent Purplebricks is now launch a 25 second tour of new homes on TikTok that should arrive after a year where real estate sales have soared despite the pandemic.
The new door-to-door sales service offers a virtual tour of the properties highlighting its main features and rooms in short videos. Purplebricks has since partnered with locker room presenter Anna Richardson to provide advice to sellers on how to create a sales pitch online.
Psychotherapist Lucy Beresford, who worked alongside Purplebricks to analyze the research, explained why property buyers need less time to decide if they like a property than to make less exhausting decisions, like where to eat at. restaurant.
She explained, “The study confirms that gut feelings are essential in the early stages of selecting a property that is right for you. We are programmed to make instinctive decisions about our sense of security, which is why our body kicks in when we search for a home because it is the place where we plan to build a future ”.
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The retrial comes as 60% of house hunters in Scotland have reportedly admitted that they would only see a property if their online listing impressed them with more than a third (39%) saying a short video digests them. would help when preselection properties.
With social media now becoming the norm for many, the speedy service would be a “big help for the next generation of real estate buyers,” with one in three people aged 25 to 34 saying they would turn to social media. media for inspiration when buying a home.
The online real estate agent encourages sellers to film the 25-second content themselves which will then be featured on their website and TikTok channel.
Their research also shows that when it comes to specific characteristics of a property, the main factors in the decision-making process include its location, the kitchen, living room and bedrooms with 24% saying they would be put off by dated decor.
Ben Carter, Marketing Director at Purplebricks, added: “After a year of seeing the real estate market accelerate and real estate sales grow faster than ever before, we are launching 25 second high speed home brochure tours. to speed up the search for initial announcements. , easy and fun. We know people are short on time and browsing property listings can be stressful and tedious.
“We’re launching our 25-second virtual tours, to help home hunters make one of the most special decisions of their lives, but it’s clear buyers follow their hearts when looking for a home and our advice is to listen It’s really important that people take the time to think things through before making a definite commitment.
Anna’s Best Tips for Your 25-Second TikTok Video
- Don’t do it for too long – aim for around 25 seconds if you can
- Do not show any private information or details
- Don’t include a voiceover in your content – just keep it as a simple ‘what the camera sees’ tour
- Do not show any person or children in your content
- Don’t dwell too long on a particular area
- Make sure your house is tidy and well presented before filming
- Have fun with the content. Make sure it’s fast and fun
- Show your house and all of its main features. We’ve found that the kitchen, living room, and bedrooms are the three most important rooms people consider when browsing a real estate ad.
- Power up your home visit at high speed by adding fun and upbeat music to your video
- Enhance your images with text, icons and emojis. You can use them to label your parts, but remember to stay factual
- You have seconds to grab a buyer’s attention when they search online, so try a few simple transitions to get from room to room. Our hands-on video will show you how
- Share the video file with your local Purplebricks expert so they can upload it to your real estate listing
- If you have your own TikTok account, tag @purplebricks_uk when sharing your video
More tips can be found here.
Did you do a 25 second TikTok showing your house? If so, we would love to see it.