Roloff Farms real estate agent talks about selling ‘little people, big world’ frame

Real estate agents know that representing a celebrity client has its own set of pros and cons, but when the property itself is a celebrity in its own right, it’s a whole different story.

Just ask Juli Martin, lead broker at Oregon-based boutique agency LUXE. Martin’s New Listing, a 5,400 square foot farm on approximately 16 acres known as Roloff Farms, was the setting for the hit reality show Small people, big world For more than 20 years.

Matt Roloff, star of the popular TLC series which will soon enter its 22nd season, is selling the five-bedroom, six-bathroom farmhouse where he and his ex-wife, Amy Roloff, raised their four children.

“Part of the process is to be as transparent as possible to reduce noise and clutter,” says Martin.

I recently sat down with the luxury pundit and former comedian to discuss Roloff Farms and the details of listing a famous property. His answers have been edited for clarity.

What are some of the advantages of selling a well-known property?

I think people feel a personal connection to this house, in a way that’s different from just a property that they think of as real estate. They feel like the house itself is a character they’ve come to know over the 20-year history of this show – there’s already an increased emotional connection that makes it feel like home. because he’s been in people’s living rooms. They sipped hot chocolate and ate their popcorn, engaging with this property in a very unique way.

Disadvantages ?

Well, maybe the same thing. There are all the associations in the series, from the drama inherent in television. Plus, people have watched the house evolve – they know every detail of every renovation. There is no mystery. They can browse the images and find out exactly what was done and when. But I don’t know if it’s a disadvantage or an advantage.

Was one of the Roloff children interested in buying the farm?

The property was gifted to children several times before it was put on the market. We worked with one of Matt’s children for about a week trying to keep the sale of the property within the family before moving forward with putting the house on the market. It just did not materialize on the choice of said child, who went in another direction.

Do you think the potential buyer will be a fan of the series?

It’s entirely possible. But the property really is so much more than the setting for a TV show. I mean, it’s 16 acres of Oregon farmland – it’s gorgeous! Plus, there are so many angles to this place: it’s close to the Silicon Forest; it has television production capabilities; he has a farm stand; it has play structures; and sculptural elements. [It fits] the profile of a wide range of buyers, from people in the tech industry to hobby farmers to big families, and at that price, for anyone coming out of a market like California, it’s going to be a bargain.

As an agent, did you have any reservations about accepting such a prestigious list?

In fact, I feel the opposite. I feel like it’s such a great chance to be able to share something so specific and so unique, that, you know, it’s really special. Plus, I feel like there’s an opportunity to bring Matt’s genius and artistic flair to a totally different audience than people who would watch the show or know about the show.


LUXE is an exclusive member of Forbes Global Propertiesa consumer marketplace and member network of elite brokerages selling the most luxurious homes in the world.

Penny D. Jackson