Woman to watch: Laura Johns talks about becoming a solo realtor

Laura Johns Director of Sales at Ray White Dalkeith Claremont | Provided by Ray White

A genuine personality, extensive marketing experience and invaluable mentorship from two very prominent Perth property leaders – Laura Johns is undoubtedly suited to the luxury property industry.

Ray White sales manager Dalkeith Claremont has gone from being a successful marketing director to working under real estate heavyweights Vivien Yap and Emma Milner.

Now she has branched out as a top solo agent, saying the influence of her mentors was invaluable.

Vivien and Emma taught me everything I know today, I still work with them on some listings but we all run our own “businesses” within one agency, Ray White Dalkeith Claremont.

I have always worked in customer-facing roles for luxury companies and was trained to present in a certain way.

Perth estate agents Emma Milner, Vivien Yap and Laura Johns | Source: Provided by Ray White

A successful track record in the buzzing world of marketing, working with five-star boutique hotels and luxury jewelers, as well as having a property management business in the family seemed like the perfect stepping stone into the real estate market.

And while leaving a successful career in marketing to start fresh in real estate might seem like an uncalculated decision for many people, for Johns it was a natural progression.

In 2021, she saw the move into real estate as her big time to step away from an industry and role she was comfortable in to try something new.

After quickly adapting to the real estate industry, an opportunity to become a solo agent presented itself in April of this year, and Johns, who is not shy about taking on a new challenge, seized the opportunity.

There are a lot of risks in changing careers, but I have a strong work ethic and am extremely positive.

I didn’t think too much about the risks, I just thought about how much I could gain from changing careers. Marketing is an important part of real estate and my skills are transferable.

Estate agent in Perth Laura Johns
Source: Provided by Ray White

Now running her own ads in and around the western suburbs of Perth, Johns says her agency’s continued support makes her feel like she’s never working alone.

The best thing about our agency is that we work together towards a common goal.

Although I am now “solo”, I have the support of Vivien Yap, our general manager, licensee Lee Fitzgerald and the entire Ray White Dalkeith Claremont team, so I don’t feel like [I’m] work alone.

And the Perth local is aiming for familiar territory.

A childhood spent around Claremont, Cottesloe and the surrounding suburbs, gave Johns a great understanding of the area and what the various suburbs have to offer. She still lives in the area today, enjoying the coastal lifestyle and spending mornings running the streets, saying it’s an asset to know the area you’re selling well.

I can help buyers and sellers in any neighborhood, but these suburbs are where I tend to spend the most time.

It really helps when you know the area and the product you’re selling, and I tend to immerse myself in the lifestyle these suburbs have to offer.

Luxury Realtor Laura Johns
Source: Provided by Ray White

With a career in real estate poised to be a major success, Johns says her future will be based on hard work and commitment, and she’s in it for the long haul.

At this point in my career, I’m putting my head down and working as hard as I can to gain ground and momentum. Don’t run before you know how to walk… real estate is about the long term.

Penny D. Jackson